March 05, 2006

Vodafone hires Shine for new live music project

Vodafone has hired Shine Communications to support a new live music venture.

Shine has been tasked with building up excitement around a new set of "secret location" gigs as well a new music awards ceremony that Vodafone is organising.

Shine beat off competition in a three-way pitch to win the account.

Borkowski, Vodafone's currrent consumer agency, is unaffected.

From PR Week

1 Comments:

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5:12 PM  

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