February 18, 2006

Intel shakes up UK PR

As part of a global re-shuffle, Intel has handed its European PR to two WPP agencies, Burston-Marsteller and Hill & Knowlton.

B-M affiliate Mmd may also pick up some business in central and Eastern Europe.

The big losers appear to be incumbents Weber Shandwick, Fleishman-Hillard, Catalysis and Red.

From PR Week.


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