January 28, 2005

Ciena hires Hotwire

A busy time for hi-tech PR wins in PR Week.  Ciena - the networking equipment vendor - has hired Hotwire.  Looking at the firm's website, this could be the company's first win in the UK since August 2004. 

But Harvard picks up completely different client to compensate

To compensate for losing out on StorageTek, Harvard has won business from Mio Technology to launch two new handheld satellite navigation products.  Another scoop for PR Week.

StorageTek shines a light on PR

According to PR Week, H&K has been kicked out by StorageTek.  Lighthouse PR picks up the account, beating Harvard in the process.

January 26, 2005

Not only but also

And now for something more worthwhile...

PR Week's worldwide wire is also reporting that the British Computer Society has "begun a campaign to encourage people left behind by the digital age to develop their internet skills."

Good on 'em for not only recognising that over a quarter of people in the UK don't have access to a computer but also for trying to do something about it.

No news today?

This from PR Week's worldwire....Gumtree.com hires PR manager
 

January 21, 2005

Fourth Day win Weboptimiser

After what appears to have been a six month search, web marketing company Weboptimiser has hired Fourth Day as it's first PR agency.

Why is Adobe looking for a new PR manager?

What happened to Lena Ahmed whose appointment as EMEA head of corporate and enterprise PR was announced last September by PR Week?

What's the story behind the bland quote in today's PR Week "both parties decided not to pursue the relationship"?

January 20, 2005

Ericsson reviews UK comms

PR Week has finally found out Ericsson's review of UK communications (20 January 2005), even though the request for creds went out before Christmas.

Microsoft reshuffles UK PR team

Microsoft has reshuffled its UK PR team and abolished the role of head of corporate affairs following the departure of Karen Bergin in December.

Group PR manager Hugh Davies takes on the newly created role of head of PR, reporting to marketing director, Nick Barley.

Bronwen Kunhardt - head off image and reputation at MSN - is moved to another new role, head of corporate reputation and diversity. She will report to UK MD Alistair Baker.

January 15, 2005

Samsung reviews European PR

Samsung is reviewing its corporate and financial account in Europe. It is seeing several agencies over the next week. It's not clear if incumbent Golin Harris has lost the account or whether it's been invited to repitch for the business which it has held for eight years.

January 14, 2005

IT magazine hires IT PR company

Is no-one going to shout "Oi"?

IT PR specialist Midnight Communications has just been appointed by Reed to handle PR for Computer Weekly. Apparently its remit also covers other titles such as 'Travel Weekly' as well as Reed's corporate PR.


Conflict of interest or shrewd marketing ploy? Either way, it'll be interesting to see if Midnight's clients start getting undue coverage in CW.

More interesting will be to see if it helps Midnight win more clients. By the looks of the case studies on its website, the company needs them. At the moment, it highlights Adobe (now handled by Firefly), O2 (now handled by Cohn & Wolfe and JCPR - although JCPR's business is now under review) and ... Computing, the only real rival to CW!

Red faces in Brighton?

Mobile operators shake up consumer PR

What it is with the UK's mobile operators at the moment? Both O2 and Orange have announced plans to change their consumer PR agencies.

So, any bets on directors at H&K and Tavistock suddenly finding Newbury strangely attractive following the appointment of Simon Lewis as corporate comms director at Vodafone just before Christmas?

Macromedia makes decision on agency

Macromedia, the software firm behind web tools Dreamweaver and Flash, has appointed Band & Brown to handle its UK PR. Incumbent CIT lost out in a six way pitch for the £75,000 account (PR Week).

New head of tech PR at BM

Burson-Marsteller has promoted Jonathan Jordan to head its corporate and technology practice.