September 25, 2005

Check Point and Firefly break-up

PR Week reports that Check Point is having yet more problems with its PR agencies.

It has split up with Firefly, who won the account earlier this year ( Axicom and Check Point), and has shortlisted five agencies for the latest review.

Firefly MD Mark Mellor says "We had to terminate the relationship because the professional side was lacking and we weren't being paid." He also says that a settlement has now been reached with Check Point.

Margaret van Kinschot, EMEA PR manager at Check Point, commented "Because of issues beyond our control, there was a financial disagreement which has been resolved by headquarters."

(Full story on Page 3, PR Week, 23 September 2005)

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