July 03, 2005

Yahoo! searches for new agency

Cow has parted company with Yahoo!

Yahoo! is now talking to other agencies about a consumer PR contract covering Yahoo! Mail and Messenger.

Separately, Yahoo! has also hired Splendid Communications to handle some consumer PR work on a project basis. PR Week describes the work as "targeting the 'premium media' in addition to forming 'strategic partnerships' and developing a microsite." Which sounds interesting, whatever it actually means.

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