July 03, 2005

Now 3's looking for consumer PR support

After announcing recently it's public affairs review, mobile phone company 3 is now pulling together a roster of agencies to handle its consumer PR.

These agencies will handle specialist activities on a project basis but - according to Elaine Quinn - 3's head of consumer PR, who is quoted in PR Week - will not "threaten Lexis PR's hold on the firm's core consumer business."

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