July 03, 2005

How much for European PR?

I ask the question because ITPR recently ran an ad in PR Week which read: "In Europe? Business Class Technology PR - on an economy ticket!"

My experience is that successful European PR is possible but it takes time and money.

1 Comments:

Blogger theARpro said...

How heart-breaking. If they feel their best feature is their price, then they can't be worth much. The whole point of PR, surely, is to produce brands that justify a premium.

10:53 AM  

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