July 21, 2005

Apple becomes style-conscious - shock horror

I'm sure Steve Jobs - the man who has always tried to ensure his companies' products would be style icons - is over the moon that PR Week has completely missed his efforts.

In a story this week on Apple's hiring of Bite's Sheryl Seitz, the magazine reports how Apple's move of European HQ "to the heart of the UK capital’s shopping district is another indication of Apple’s shift towards being a style-conscious purveyor of consumer electronics."

Er, what about the Mac, the iMac, the Powerbook, the iBook etc etc. All of them great looking, stylish products.

Good to see 20 plus years of heritage just thrown away.

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