July 30, 2005

Brands2Life beats out Lewis

Borland has dropped Lewis and hired Brands2Life.

RealNetworks chooses Axicom

RealNetworks has hired Axicom to handle its consumer, trade and corporate PR in Europe.

ISP gets Frank about PR

Frank PR has beaten Harvard and Weber Shandwick to win the PR for ISP Eclipse Internet.

Spreckley picks up chip maker

QLogic, the network storage chip maker, has appointed Spreckley Partners to run a communications campaign aimed at IT directors.

Brands2Life loses out to Text

Peter Jacob, business development director at Brands2Life, has moved to Text 100, becoming EMEA sales and marketing director. He replaces Paul deLara who is now a senior consultant at Text.

Jacob, who has been with Brands2Life for two years, was previously business development director for Lewis.

July 21, 2005

Apple becomes style-conscious - shock horror

I'm sure Steve Jobs - the man who has always tried to ensure his companies' products would be style icons - is over the moon that PR Week has completely missed his efforts.

In a story this week on Apple's hiring of Bite's Sheryl Seitz, the magazine reports how Apple's move of European HQ "to the heart of the UK capital’s shopping district is another indication of Apple’s shift towards being a style-conscious purveyor of consumer electronics."

Er, what about the Mac, the iMac, the Powerbook, the iBook etc etc. All of them great looking, stylish products.

Good to see 20 plus years of heritage just thrown away.

Bite MD joins Apple

Apple has hired Sheryl Seitz from Bite where she was consumer managing director.

PR Week reports that she's effectively going to be deputy to Alan Hely, Apple's European corporate communications director.

Bite has Apple as a UK client.

Rachel Bachmann, a Bite board director, has taken on Sietz's responsibilities.

July 16, 2005

Fishburn Hedges retained for tech float

Israeli software firm Formula Telecom Solutions (FTS), a billing and sales software company, has appointed Fishburn Hedges ahead of a planned £50m flotation on AIM.

3 gets new corporate comms director

Ed Williams of Brunswick has been appointed as 3's new director of corporate communications.

Accenture hires new chief lobbyist

Matt Bell is joining Accenture as senior manager, UK government relations making him the firm's top lobbyist in the UK.

Bell joins from the General Medical Council.

Accenture is also looking to hire a PA agency in the UK for the first time.

3Com consolidates PR in EMEA

3Com is consolidating its EMEA PR. It currently uses 16 separate agencies. Spark has held the UK account for five years.

PR Week is reporting that the brief for the UK-based lead agency will be worth around £120,000 with the total EMEA PR B2B agency budget totalling approxmately £360,000.

Two agencies are understood to have been shortlisted for the lead role.

July 09, 2005

Trimedia hired by BearingPoint

BearingPoint has hired Trimedia to promote it to specialist life sciences and utility trade press across the UK, Ireland and the Netherlands.

MessageLabs reviews global PR needs

MessageLabs is in the early stages of conducting a global review of its PR.

UK incumbent HBL Media has been assured it will be invited to repitch.

July 03, 2005

How much for European PR?

I ask the question because ITPR recently ran an ad in PR Week which read: "In Europe? Business Class Technology PR - on an economy ticket!"

My experience is that successful European PR is possible but it takes time and money.

One quick post about blogs... but just the one, promise!

Interesting to see PR Week's feature on blogs this week.

Given that blogs will undoubtedly become a mainstream PR tool within the next couple of years, this is a good sign. Perhaps it's a response to Morgan's recent post (http://www.morganmclintic.com/pr/) when he discovered that a PR Week UK reporter was unaware of any criticism of the recent tech league takes.

(If you missed this, check out Drew B's http://theblogconsultancy.typepad.com/techpr/2005/05/pr_weeks_top_50.html, Andrew Smith's http://www.bloglines.com/blog/andismit?id=188 and Spin Bunny's http://spin_bunny.typepad.com/spin_bunny/2005/06/tech_league_bol.html)

And to answer the unasked question - no, I don't believe blogs are a mainstream PR tool. Not yet. The number of blogs might be growing and readership might be increasing but they're nowhere near being mainstream.

There are still many many people in PR and corporate comms who simply don't know what blogs are. There are many many more folk in the real world who simply don't care.

The moment we lose perspective on what media channels really influence the people our clients are trying to connect with... Well, that's when we start to lose our value.

Looking for a job....

Epson is recruiting for an assistant PR manager to join its UK team.

QinetiQ is searching for a media relations manager.

Now 3's looking for consumer PR support

After announcing recently it's public affairs review, mobile phone company 3 is now pulling together a roster of agencies to handle its consumer PR.

These agencies will handle specialist activities on a project basis but - according to Elaine Quinn - 3's head of consumer PR, who is quoted in PR Week - will not "threaten Lexis PR's hold on the firm's core consumer business."

Yahoo! searches for new agency

Cow has parted company with Yahoo!

Yahoo! is now talking to other agencies about a consumer PR contract covering Yahoo! Mail and Messenger.

Separately, Yahoo! has also hired Splendid Communications to handle some consumer PR work on a project basis. PR Week describes the work as "targeting the 'premium media' in addition to forming 'strategic partnerships' and developing a microsite." Which sounds interesting, whatever it actually means.