May 13, 2005

Account manager wanted: 1 year's experience

Little wonder the PR industry gets itself such a bad rep.

An agency recently advertised a job for a PR manager and was looking for just 1 to 2 years' experience.

It's scary because clients are going to trust this account manager with their public image.

They are going to believe that this account manager knows what they're doing.

So when it all goes wrong (which it will), some client will never ever believe in PR again.

All because some agency wasn't smart enough to realise that a good account manager needs experience and training.

And people in the business wonder why we're not treated with the same high regard as accountants and solicitors.

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