March 24, 2005

How (not) to win friends and influence journalists

Drew B has a great story on AMD. It appears that a well known PR agency has been upsetting at least one ZDnet journalist by sending him an unsolicited audit questionnaire. Anyone who subscribes to the UK Press forum will know exactly what's transpired and who the guilty party is.

There's more at Drew's site:
http://theblogconsultancy.typepad.com/techpr/2005/03/is_amd_shopping.html

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