March 23, 2005

Cicero speaks out on Business Continuity

Cicero Consulting has been hired by the Business Continuity Institute to raise companies' awareness of security issues and the risks of terrorism. PR Week is reporting that the Institute looked at around 20 agencies before deciding.

The Institute is hoping that Cicero can help it meet senior politicians - both national and local - and civil servants.

Cicero is also to approach journalists position the Institute as the expert commentator on contingency planning.

The account was previously held by Porter Novelli (although until how recently isn't clear but it must have been a while ago since PR Week is calling it Country Porter Novelli, a name which I understand was dumped in May last year).


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