March 23, 2005

A bold claim by Porter Novelli?

Looking at its website, Porter Novelli claims to "retain the world’s leading technology brands as roster clients year after year."

So it lists them. Now, don't get me wrong. There are some great brands here - but I'm not sure that even in the IT market, more than three or four of these could be described as "world leading."

In the interests of fairness though, I'm going to list them so you can make your own minds up.
  • Amdocs
  • Analog Devices (ADI)
  • Ascential
  • Bluetooth
  • SIG
  • Concerto Software
  • Crucial Technology
  • eCopy
  • HP
  • Lightscribe
  • Novell
  • OATSystems
  • PeopleSoft



Anonymous david said...

Aren't all clients 'world's leading' companies?

12:35 AM  

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