February 18, 2005

Epson gets Frank with Kaizo

Printer giant Epson has ditched Kaizo as its consumer PR agency.

Frank PR has been hired to replace Kaizo in a pitch that also involved Shine Communications and Firefly. Frank has worked for Epson before; it handled consumer projects for the company in 2003 and 2004.

According to PR Week, Epson UK and international PR manager Rob Forbes said he wanted to educate consumers about the advances in printing images that Epson has made.

Kaizo is still retained by Epson to handle its European PR and UK public sector work.

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